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Digital Marketing Manager

Salt Lake City, Utah
Offering traditional group benefits sucks. Why? They’re too expensive, too complex, and too one-size-fits-all, especially for small businesses. PeopleKeep is a new way to offer benefits called personalized benefits. Most people believe benefits are the services a company offers, such as a health insurance plan or 401(k). With personalized benefits, it’s the opposite. Companies give people tax-free money to spend on the consumer services they find most valuable. It’s as simple as wages. For small businesses that think offering traditional group benefits sucks, PeopleKeep is personalized benefits automation software that makes offering benefits simple, painless, and personal for everyone. Today more than 3,000 companies use PeopleKeep to hire and keep their people across the United States. PeopleKeep is based in Salt Lake City, Utah.
We are on the hunt for a motivated and experienced Digital Marketing Manager. You will be responsible for managing all CEO, organize and paid digital advertising activities. You will manage campaigns and monitor optimization and budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Participate in forming effective organic search strategies
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Oversee accounts on social platforms (e.g. Facebook, Instagram, LinkedIn, etc)
  • Be involved in keyword selection and audience targeting
  • Write attractive and concise copy for adverts
  • Launch and optimize various PPC & paid social campaigns
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC and social ad platforms and vendors
  • Keep abreast of PPC and paid social trends
Requirements
  • BS/BA in Marketing, Digital Media or a related field
  • 2-3 years of proven experience as a Digital Marketer
  • Experience in data analysis and reporting
  • Data-driven decision making and communication
  • Knowledge of digital marketing concepts and effective strategies
  • Familiarity with multiple platforms
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
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