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Digital Marketing Manager

Sugar House, Utah

Job Description

At Babelway, our passion is and always has been innovation. Innovation with one overarching objective: make it simple. All of us, from our founders to our most recent hires, are constantly looking at ways to simplify B2B integration. We believe strongly that seamless and fluid B2B data exchange (EDI), process automation, and systems integration are the key drivers of today’s success and tomorrow’s sustainability. Our mission is to provide companies with the means to easily build and operate their integrated world. To help with this mission we are hunting for a Digital Marketing Manager. This person will be a key to our growth in the US given we have had major focuses internationally to this point. If you want to join a young, and growing business that is just putting their foot in the door here in the US, this role is for you.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Participate in forming effective organic search strategies
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Oversee accounts on social platforms (e.g. Facebook, Instagram, LinkedIn, etc)
  • Be involved in keyword selection and audience targeting
  • Write attractive and concise copy for adverts
  • Launch and optimize various PPC & paid social campaigns
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC and social ad platforms and vendors
  • Keep abreast of PPC and paid social trends
Requirements
  • BS/BA in Marketing, Digital Media or a related field
  • 3-5 years of proven experience as a Digital Marketer
  • 3+ years at some sort of Tech/IT company
  • Experience in data analysis and reporting
  • Data-driven decision making and communication
  • Knowledge of digital marketing concepts and effective strategies
  • Familiarity with multiple platforms
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
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